Why Do You Need to Track Keywords?Īn online presence is essential in marketing your business or product, and monitoring your keyword ranking will help you detect search trends to recognize what your target market demands. A sound keyword strategy will increase your chances of being featured on the search engine’s results page, and it is important to know how well your strategy and website are performing using keyword tracking tools. When people use search engines-such as Google or Bing-they use words or phrases, and these keywords can form a link between well-optimized sites and the user. Anyone with a basic understanding of search engine optimization knows that keywords are a fundamental part of SEO.
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